I am a huge fan of Artsy Shark!
So I was very honored when they asked to interview me.
Artsy Shark is a blog, founded by Carolyn Edlund, that is devoted to helping artists successfully launch and grow their businesses. It features a lot of great articles about the business of art, art marketing, licensing art, selling art, and more. I have read many of these articles, and I have gained a lot of valuable information from this site.
Carolyn contacted me earlier this month asking if I "would be interested in being interviewed for a business article on selling to the corporate market." I was flattered that she thought of me and my artwork, and I was more than happy to give back and contribute to her blog from which I have taken so much.
The article was published earlier this week, and you can read it here.
Carolyn put together a great article! Because she couldn't include everything, I am offering a bit more information below from our Q&A.
A: The type of artwork corporate buyers are interested in depends on the corporation and their clients. For example, healthcare clients prefer healing artworks. While “healing” may be somewhat subjective, peaceful imagery, such as that of nature, is popular. Additionally, calm colors, such as blues and greens, are preferred whereas reds are not. Many other corporations prefer abstract artworks. Abstract work can easily appeal to a large audience, and it is usually a safe subject for most people. Many buyers are also interested in large-scale artworks.
Q: What are some of the unique concerns that these buyers have?
A: I find that most buyers are as interested in the artwork being durable and easily maintained as they are in the actual image. Safety and ADA compliance can be a concern as well. Sometimes there are also legal issues particular to different clients or states, which need to be addressed. These legal issues can be as predictable as payment and as unusual as needing to get licensed to work in a state before executing a project.
Q: How did you get involved with creating artwork for the corporate and healthcare market?
A: I got lucky! :) An art consultant contacted me by phone. She had found my website through an internet search. And my world expanded! I was not familiar with art consultants before her contact, nor had I thought much about selling to the corporate and healthcare markets.
Q: Do you work with a corporate art consultant?
A: Yes. I work with a corporate art consultant as well as sell directly.
Q: What surprises did you find along the way with this type of sale?
A: The sales process can take a LONG time! From initial interest to final purchase can easily be months and sometimes years!
Q: What are your top recommendation for artists who want to pursue this market?
A: To artists interested in pursuing the corporate art market I would recommend working with an art consultant if possible, at least to begin. Having someone who is familiar with the process to help you is good advice in any field. Additionally, art consultants, like galleries, take on the bulk of the business side of the sale leaving artists to do what they do best – create wonderful artworks. If you are interested in taking it all on yourself, there are a number of websites where one can find corporate buyers in need of art. And simply research. Take note of the artwork at your doctor’s office, bank, restaurants, or any other public place. Lastly, before pursuing this market, be sure it is the correct market for you and your artwork. There are many avenues to selling artwork, and finding the one that works best for you is essential. The corporate market is a great one for many artists, but it is a business - complete with specific, high-quality artwork, invoices, legal paperwork, proposals, presentations, installations, hiring of other professionals, deadlines, and more!
Select work from my corporate, healthcare, & hospitality collections:
See them all here.
If you have questions or comments I would love to hear them.
Much love to you all!